HOTPOT VARIETY

Revamping Hotpot Variety’s brand and website to create an interactive and playful e-commerce experience.

Hotpot Variety’s new website was featured in a Shopify commercial airing across the United States. Since the website launch, Hotpot’s also been featured in Breakfast Television, Elle Canada, blogTO, the Globe & Mail, and Refinery29.

*My team and I at Scratchpad Studio recently created a new website design due to a rebranding of Hotpot, which launched in December 2022. The following case study reflects our work done for the website launch in 2021.

TYPE
Web Design & Brand Refresh

TIMEFRAME
3 months

TEAM
Made with Scratchpad Studio
Nicole Lee

ROLES
Wireframing, Prototyping, Visual Design, Illustration, UX/UI Design

TOOLS USED
Figma, Illustrator

The Ask

Hotpot Variety is a Toronto-based fashion studio creating hand-crafted crocheted accessories. Their brand thrives on self-expression, eccentricity, and nostalgia. When they got picked up by major retail outlet Holt Renfrew, Hotpot reached out to Scratchpad Studio to elevate their digital presence through a complete re-design of their website.

Design Challenge

How can we elevate Hotpot Variety’s digital identity to compete amongst luxury brands while maintaining the core values that make Hotpot unique?

Our Solution

An e-commerce experience with a balance between saturation & simplicity—bright colours, fun illustrations, and simple animations presented in an overall clean and minimal layout to refresh the website and ultimately increase sales.